More mobility in business communications
An estimated 4.4 billion people will be smartphone owners by 2017, and a large share of these people will be using apps regularly to quickly and easily access information and functionalities that otherwise could only be reached cumbersomely via the web browser. That this trend cannot move past the business environment is apparent, but there are numerous hurdles in the way, such as the existence of different operating systems, ensuring appropriate data security, or connectivity to the current system landscape.