Due to the oftentimes extensive available data space, the areas of application of HR-Analytics are varied and range from reports and analyses to human resources master data, staffing structure and movement, as well as human resources measures all the way to analyses of time management and salaries. As reporting and analysis tool, HR-A traditionally conduces to human resources management. However, report recipients are also increasingly located at all levels of management and in other areas of the company: from production, via logistics and commerce, all the way to internal marketing and PR departments. As such, the increasing technical possibilities are turning noventum HR-Analytics (HR-A) into a future-oriented analysis and planning instrument.