„Today, the successful hunter from the stone age would not pass his A levels exam and most probably would have to take Ritalin“

// Corporate Culture

novum: Prof. Dueck, are you actually looking for a better world? Are you a moralist?

Prof. Dueck: It is really a question of a new ethics in the world! I once formulated a thesis: hunter - farmer - e-man. Each period has its strong types who are important in their time, because they perform that which is in demand at that time.  What, then, is the determinant type of the immediate future? If 5,000 years ago the most beautiful woman in the village would have been allowed to choose her man, she would have taken the Schwarzenegger type and would have left the speaker from the finance ministry off to the side. Today, that would be just the other way round and the muscle type would not pass his A levels examination and would have to take Ritalin against his hyperactivity. That is how the standards are changing!

novum: What profession does the hero of our time have?

Prof. Dueck: The Internet is marking a break once again. I am helping to define how the new type of human would have to look like now. At least I am demanding such a discussion! The break is more pronounced than the one caused by the introduction of the printing press.  People will have to change now. Entire groups of professions will be the victims of Internet processes, and with them the values that they embody.

novum: Which qualities will be in demand in the future?

Prof. Dueck: By now, you are paid well only if you are able to manage a project, if you can get along well with people, etc. Ethical, creative staff are valued differently and are now the relevant type of human. The hunter had to be able to land a heavy blow, the farmer had to be able to pull a plough long-sufferingly and meekly for his entire life and now we are in a new phase. I definitely have a certain degree of passion to keep reminding people of that!

novum: Won‘t the societal consensus also start to slip with the new winner archetypes, for example via the democratic society in which we live?

Prof. Dueck: In smaller units, companies or groups the whole thing can be controlled and influenced. If they are important to us, ethical rules can be maintained here.  This becomes difficult in larger units.

novum: Seeing you act on the stage one can get the impression that you love doing that very much?

Prof. Dueck: Yes, it appears that way. However, I have two very opposing parts in me: the Buddha, who is sitting underneath the tree and thinks about the suffering of the world - he, of course, does not seek the publicity and needs his inner peace. And the motivator, who wants to change the world using that which he thought out underneath the tree. He is the one you then see on the stage.

novum: Then, lots of success on our stage and thank you very much for the interview.


Prof. Dr. Gunter Dueck


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