Innovation through design thinking: Schmitz Cargobull sets new standards in product development
Interdisciplinary teams with innovation methodology particularly successful
Technological progress that offers customers real added value and ambitious goals in terms of environmental justice are among the key drivers of innovative product development at Schmitz Cargobull. With the aerodynamic semi-trailers of the EcoGeneration, the Münsterland-based vehicle manufacturer is already a pioneer in environmentally friendly transport solutions. Rene Knüpper, Head of Product Development "General Cargo" at the central site in Altenberge, developed a design thinking workshop concept with consultants from noventum consulting to give his product development team impetus for a dynamic and customer-orientated approach.